Pakistan's telecom regulator has launched a WhatsApp-based digital assistant, signalling a push towards automated public service delivery as authorities seek to improve access to information and complaint handling.

The Pakistan Telecommunication Authority (PTA) unveiled the 'PTA Digital Assistant' to provide telecom users with guidance on services and complaint procedures. The initiative reflects an effort to reduce response times while simplifying interaction between consumers and the regulator.

The tool operates through a dedicated WhatsApp number, offering menu-driven options that allow users to navigate queries quickly. By responding to selected commands, the system aims to deliver relevant information with minimal delay.

Officials say the platform is designed to enhance user facilitation and broaden access to regulatory guidance. It also seeks to address common concerns more efficiently by automating routine inquiries.

The move underscores a wider emphasis on digital solutions within the telecom sector. By deploying an online and mobile-accessible interface, the regulator intends to streamline communication channels and improve service delivery for a growing base of telecom consumers.

The assistant is accessible both through WhatsApp and online links, marking a step towards integrating everyday communication platforms into regulatory services.