Samsung rolls out ‘bada 2.0’ developer day global tour

Lahore: 29 September, 2011

Samsung Electronics announced the start of bada developer day global tour to expand the use of ‘bada 2.0’. This event is held to directly introduce Samsung’s own mobile platform bada 2.0 globally, that was launched last month, to vitalize the development of applications. It features demonstrations and experiences of the capabilities of bada 2.0 Software Development Kit (SDK).

Starting from India, Samsung Electronics plans to start its bada developer global tour in over 18 countries including China, Russia, UK which are the target markets of bada platform. This innovation is expected to be a catalyst in expanding global distribution of the popular bada based smartphones.

Samsung Pakistan’s Managing Director, Mr. Hee Chang Yee said; “As we continue to hold this global bada developer day, we seek support from outstanding developers and expand the bada community. All these programs will enhance the competitiveness of bada as a globally leading platform, through aggressive support for app developers.

Borne of Samsung’s innovation, bada 2.0 brings; multi-tasking, Wi-Fi Direct, Near Field Communication (NFC) and voice recognition. It enables smartphone users to experience advanced services such as mobile payment, transport pass-card recharge and file sharing without Internet networking. It also supports HTML-5 and improved Flash functions. For more information, visit bada developer site (http://developer.bada.com/)

Samsung bada developer day
Samsung bada developer day is an event to enhance cooperative relations with developers and expand business opportunities by helping global smartphone developers to better understand about the whole mobile ecosystem including bada platform and Samsung’s app store called Samsung Apps. During the first half of this year, it had been successfully conducted in a total of 40 countries worldwide, and with the launch of bada 2.0, global tour was just commenced first starting from India.

About Samsung Electronics Co., Ltd
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 174,000 people in 193 offices across 66 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com

For further information:
Rizwan Shah
SHAMROCK Communications (Pvt) Ltd
Phone: 042-35861219
Cell: 0300-8522254

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