Rwanda has declared itself fully open for business and investment for Pakistani entrepreneurs, pitching its central African location as a gateway to a market of nearly 1.5 billion consumers and urging stronger commercial ties between the two countries.

Addressing the Rwanda Coffee Festival 2026 in Pakistan, Rwanda's Minister of Prudence Sebahizi, said his country offers a business-friendly environment and serves as a strategic hub for regional trade across Africa.

He emphasised that goods produced in Rwanda can be exported across African markets without hindrance, positioning the country as an entry point for Pakistani firms seeking to expand into the continent. The minister called for deeper engagement between business chambers, investors and entrepreneurs from both sides.

Mr Sebahizi identified several sectors for collaboration, noting Rwanda's interest in importing Pakistani rice, textiles and pharmaceutical products. He said Pakistani rice, particularly Basmati, is widely recognised in Rwanda for its quality.

The minister also highlighted coffee trade as an area of priority. He urged the establishment of a direct import-export supply chain between the two countries, inviting Pakistani businesses to explore opportunities in Rwanda's coffee sector. Describing the festival as a celebration of resilience and cultural pride, he said each cup of Rwandan coffee reflects the dedication of local farmers.

He pointed to growing bilateral engagement, revealing that more than 200 Rwandan businessmen have visited Pakistan over the past two years to explore trade and investment prospects. A Memorandum of Understanding was signed last year, he added, while further agreements would be needed to facilitate direct market access for products from both sides.

Concluding his address, Mr Sebahizi underscored the need for expanded trade linkages, greater investment flows and closer cooperation between business communities to unlock the potential of Pakistan-Africa economic relations.