Mobile handsets imports increase by 58 percent

KARACHI: The imports of mobile handset witnessed growth of 58 percent in the first quarter of the current fiscal year 2011-12 compared with corresponding period of previous fiscal year, reflecting high domestic demands of customers for multiple brands.

According to the figures of Federal Bureau of Statistics (FBS), the expenses of mobile handsets are on the rise as Rs 14.25 billion were spent on the imports of various brands. The mobile handsets imports were recorded Rs 8.9 billion in Jul-Sept 2010.

As per estimates, the handset sales have increased to 0.125 million handsets on monthly basis having price range between Rs 1,000 to Rs 55,000.

According to the dealers the mobile handsets market is changing its dynamics constantly in the past three months with number of global and local branded phones increasing their shares tremendously.

They were of the view that Nokia dual SIMs phones have gained tremendous popularity among the customers due to aggressive marketing of the company. Samsung, Qmobile and Club mobile also recorded handsome sales in the local markets. The demands of the branded sets were continuously increasing after the government had earlier announced to block all Chinese sets with double and no IMEI number, they said.

The dealers are cautious to purchase unbranded mobile handsets on the fear that they would incur losses and action of authorities. However, Chinese handsets are not fully eliminated from local markets.

The imports and sales of handsets have been surging significantly in the past couple of years on it high domestic demands in various parts of the country despite of the fact the high inflation and flash floods have added miseries of masses at large. Pakistan is considered as developing country where 24 percent of the population is living below the poverty line in accordance with government numbers and think tanks estimates. However masses’ spend on mobile phones is increasing despite of all the factors that portray a vulnerable situation of the nation and country as well.

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