Daraz Pakistan has launched its 6.6 Mid-Year Shopping Fest, a five-day promotional campaign offering discounts, digital payment incentives and reward programmes as competition in Pakistan's e-commerce sector increasingly revolves around pricing, convenience and customer engagement.
Running from June 5 to June 10, the campaign combines discounts of up to 80 percent, free delivery, exclusive vouchers, digital payment offers and prize-based promotions across a broad range of consumer products, including electronics, groceries, fashion, beauty, home appliances and household essentials. The initiative is designed to cater to both routine household purchases and higher-value planned spending, bringing together multiple product categories under a single nationwide sales campaign.
The event features products from brands spanning consumer electronics, appliances, food, fashion and personal care. Participating companies include Samsung, Haier, Dawlance, Dettol, Ensure, TCL, Pepsi, L'Or©al, Surf Excel, Junaid Jamshed, Ezviz Pakistan, Meclay, Lipton, Jenpharm, Saya and Zero Healthcare Pakistan. The campaign began with a Brand Rush Hour on June 5, providing limited-time offers on selected brands including Junaid Jamshed, FITTED, Jenpharm, Herbiotics, Sana Safinaz, TUX and Levi's, alongside additional savings through bank vouchers.
Throughout the promotion, customers are being offered a range of platform incentives, including Prime Rush Hour vouchers, Daily Flash vouchers available between 7pm and 11pm from June 6 to June 8, campaign-wide discounts on higher-value purchases and category-specific vouchers covering fashion, health and beauty, lifestyle products and large appliances. The company has also expanded partnerships with financial institutions and digital payment providers to encourage electronic transactions during the campaign.
Additional discounts are available for customers using payment services provided by Meezan Bank, MCB, Soneri Bank, Allied Bank, UnionPay, JS Bank, JazzCash, AlBaraka, HBL, Easypaisa, Askari Bank and SCB. The offers also extend to purchases made through selected stores, including the Apple Official Store on DarazMall. Beyond price reductions, the campaign incorporates reward-based promotions intended to increase customer engagement. Through its Shop and Win initiative, Daraz is offering 70 prizes worth more than Rs1 million, including a motorcycle, refrigerator and sofa. Participating brands include HiClean, Dabur, Veet, Zero Healthcare, Tapal and A.H.Q Interior.
Customers can also participate in a daily Coins Treasure Chest activity to win additional rewards across home, lifestyle and fitness categories. Commenting on the campaign, a Daraz Pakistan spokesperson said the objective was to combine trusted brands, everyday necessities and higher-value purchases within a single platform while increasing customer value through promotional pricing, vouchers, free delivery, banking partnerships and reward programmes.
The spokesperson added that the company aims to make the campaign "exciting, useful and accessible" for households across Pakistan by offering multiple ways for consumers to reduce shopping costs during the mid-year sales period.