Cold Stone Creamery comes to Karachi

Karachi, February 06, 2015 (PPI-OT): The premium American ice cream chain, Cold Stone Creamery® launched its second flagship store in Karachi on February 04, 2015. US Consul General – Karachi, Mr. Brain Heath was the chief guest at the launch along with the Consulate officials and senior management of Cold Stone Creamery®, Pakistan.

Headed by Adnan Asad of Venus Pakistan (Pvt.) Limited, the cafe is located on the rooftop of The Place, Phase 8, DHA. The first Cold Stone Creamery® Cafe in Pakistan was launched in Lahore in November, 2014.

For the Pakistani consumer, the Cold Stone Creamery® experience is not just about best-in-class ice cream products but also about premium services that deliver value to the customer so that they can create and participate in their own personal ice cream experience, since their chosen ice-cream is prepared in front of them.

Cold Stone Creamery® ice cream is made fresh daily and is available in 21 flavours. With this revolutionary evolution, consumers are able to create their signature creations at affordable prices that start from PKR 300/-

Speaking on the occasion, the US Consul General – Karachi, Mr. Brain Heath said, “I am happy to report that two-way trade between Pakistan and the United States was more than $5 billion in 2012 and the U.S. is Pakistan’s largest export market. But our trade relations can grow still further. That is why I am happy to see Cream Stone Creamery Café and other U.S. businesses setting up shop in Karachi.

One of the U.S. mission’s objectives is to help Pakistan’s expanding community of talented entrepreneurs create jobs, spur economic growth, and unlock the potential of the Pakistani market. A sustainable future for Pakistan will require significant participation of the private sector and significant reforms on the part of the government to enable the private sector to flourish.”

Talking about the venture, Adnan Asad, CEO and President, Venus Group said: “We are excited about our new collaboration which enables us to offer the ultimate ice cream experience to ice cream lovers in Pakistan.”

Cold Stone Creamery® offers the freshest and highest quality ice cream products so that customers can combine ice cream with a variety of the finest ingredients and mix-ins, such as candy, chocolate, cakes, fruits and nuts. “When you walk into our cafe,” said Asad, “you are greeted by cheerful staff waiting to serve you and give you the special Cold Stone Creamery® experience.”

Speaking about the launch, Eddy Jimenez, Senior Vice President of International Operations and Development at Kahala Brands, the parent company of Cold Stone Creamery®, says, “We are very excited to introduce Cold Stone Creamery® in Pakistan. With almost 2000 outlets worldwide, Cold Stone Creamery® has become the go-to Ice-cream chain for ice cream, ice cream cakes, shakes and smoothies.”

“Cold Stone Creamery® is a promising new addition for Pakistan, with 14% fat and the only real ice cream available. We look forward to sharing the Ultimate Ice Cream Experience with the passionate Ice cream lovers of Karachi,” says Ruqhia Nazeer, COO, Cold Stone Creamery® Cafe.

Cold Stone Creamery® Cafes entered the international market by launching their first international café in Tokyo, Japan, in 2005. Cold Stone Creamery® Cafes are available in over 300 international locations and in over 25 countries, including the Philippines, Cyprus, Kuwait, Qatar, Trinidad, Nigeria, Egypt, Indonesia and now Pakistan.

For more information, contact:
Cold Stone Creamery
The Place Nueplex, Khayaban-e-Shaheen,
Phase-8, DHA, Karachi, Pakistan
Tel: +92-321-3780999
E-mail: gm-coldstone@venuspakistan.com
Website: http://cscreamery.com.pk/

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