Workshop on Driving Brand Growth without Product Innovation by Tom Darlow to be held on March 25

Karachi, March 06, 2014 (PPI-OT): PAS is pleased to announce 1 day workshop on “Driving Brand Growth without Product Innovation” by Tom Darlow – an international trainer of high repute from Singapore with twenty-five years of global Marketing experience.

Tom will share his expertise and experience through especially designed workshop for the Pakistan industry, where he has spent 5 years as Unilever HPC Brands Director from 2001-2006. The workshop is scheduled to be held in Karachi on March 25, 2014 at MovenPick Hotel, Karachi

When faced with the challenge of driving brand growth, marketers often assume that a strategy based around product innovation is the most likely to succeed. However, this can be a time-consuming / high risk / high cost path to follow, and it is therefore vital that marketers rigorously consider the other options available to them.

This workshop aims to provide a framework and process for developing effective growth strategies which do not depend on product innovation. Last date to register: March 20, 2014.

For more information, contact:
Pakistan Advertisers Society (PAS)
2nd Floor, 6-C, 7th Commercial Lane
Zamzama, Phase V, DHA
Karachi – Pakistan
Tele: +92 (21) 3583 6072
Fax: +92(21) 3583 6073
Email: secretariat@pas.org.pk

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