USAID Pakistan, Engro Foundation sign MoU through MEDA for Value Chain Development Livestock project in Sindh, Punjab rural areas

Karachi: United States Agency for International Development USAID through Mennonite Economic Development Associates MEDA is providing support to Engro Foundation, CSR arm of Engro Corporation, in Women Empowerment through Livestock Development WELD project being undertaken in rural areas of Sindh and Punjab.

This funding support is provided through a sub-award by USAID Pakistan Entrepreneurs project. Agnez Luz, Chief of Party, Entrepreneurs & Tahir Jawaid, Vice President Public Affairs & Human Resources Engro Corporation & Trustee Engro Foundation, signed sub-agreement which seeks to implement a value chain development project in dairy subsector that will increase incomes of 15,000 milk producers, predominantly women, by 80% in various districts of northern Sindh & southern Punjab- Larkana, Shikarpur, Dadu, Khairpur, Naushehro Feroze, Ghotki, Muzaffargarh & Layyah districts. Total estimated amount of this sub-grant for the period will be for sum of more than Rs 128 million.

Pakistan stands as fourth largest country in milk production globally. The project will seek to build capacity and strengthen institutions through provision of product, marketing, income generating services to entrepreneurs. Presently, most of milk collected reaches consumers with higher cost and inferior quality. Dodhie, middleman does not perform any quality test and does not have set standards of milk collection when collecting it from rural areas. Project, over period of two and a half years from July 1, 2011 – Dec 31, 2013 will aim to build capacity, strengthen institutions so that milk costs can be lowered with milk collected of a higher quality.

It will train, develop cadre of 300 Female Livestock Extension Workers FLEW & 300 Female Village Milk Collectors, who will provide services at door steps to livestock owners for better production, commercial milk marketing channel respectively. The project will provide basic support to FLEWs in establishing small business at village base, which will fulfil livestock requirements for maintaining health and nutritional support.

Engro Foods Ltd., will impart 60% chiller cost as private investor and facilitate milk suppliers by offering competitive price and after project services in development of livestock. Engro Corp is one of Pakistan’s largest conglomerates, in operation for over 45 years, with businesses ranging from fertilizers to power generation. Currently Engro Corp’s portfolio consists of seven businesses – chemical fertilizers, PVC resin, a bulk liquid chemical terminal, industrial automation, foods, power generation and commodity trade.

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