UNIDO initiate programme to boost creative industry in Pakistan

ISLAMABAD: The United Nations Industrial Development Organization (UNIDO) on Wednesday said it has started a programme aimed at improving standard of living of Pakistani women by unleashing creativity among them.

This will help them to get better returns for their efforts and bring them a good name in the local as well as international markets, Engr. Shadia Yousuf Bakhait, Chief of UNIDO, Pakistan said.

Speaking at a seven-day workshop titled’ “Developing Creativity for Design Business,” organised by Islamabad Women Chamber of Commerce and Industry (IWCCI), she said that textile, home décor, and granite designing are some sectors having potential to pay rich dividends.

Shadia Yousuf Bakhait called upon women entrepreneurs to design products keeping latest trends in the mind.

“You should undertake serious efforts to diversify which will guarantee success,” she stressed.

Shahina Waheed, National Programme Coordinator, UNIDO, said that we are striving for capacity building and orientation among business women.

She said that we also aim to encourage potential business women so that they step into businesses after knowing that how to promote their interests.

At the occasion, Samina Fazil, founder President IWCCI said that women lag behind in value addition skills.

She said that efforts of millions of women are hampered by limited marketing skills.

Samina Fazil said that business women don’t understand the importance of branding; they have no brand therefore there is no question of building brand loyalty.

Consumers are turning to the web primarily because of convenience while majority of Pakistani business women have yet to launch their websites, she observed.

Women entrepreneurs will never excel unless they get feedback from consumers, give them a reason to come back, stay relevant, provide value and show appreciation, said Samina.

President IWCCI Alya Akram said that the impact of the global economic crisis together with the rising cost of energy and food is straining the capacity of majority which is a challenge for women entrepreneurs, she added.

She demanded of the government to formulate proper women empowerment initiatives so that overall productivity can get a boost of around 25-35 per cent.

Earlier UNIDO’s international trainers Giulio Vinaccia from Austria and Olimpia Newman of Italy informed business women about ways and means to improve businesses through creativity.

They said that Pakistani business women are suffering due to lack of innovation skills and they will continue to visit Pakistan and improve skills.

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