Trade Development Authority of Pakistan to Extend Support to UAE Expo 2011 in Karachi, Pakistan

Karachi: Mr. Tariq Puri, Chief Executive Trade Development Authority extended the full support of TDAP to Ms. Sheikha Lubna Bint Khalid Al Qasimi, Minister for Foreign Trade of UAE in holding of first ever UAE’s “Magnificent 7” Expo being organized by Consulate General of UAE at Karachi Expo Center from 30 November to 2 December 2011.

The call on meeting of Mr. Puri, CE TDAP with Sheikha Lubna, Minister Foreign Trade took place on the occasion of Rice International Conference and Exhibition (RICE) currently being held in Dubai where the TDAP has set up a Pakistan pavilion. Mr. Puri, briefed her about the TDAP’s proposal for the establishment of a Pakistan Display and Exhibition Center at Sharjah for which the UAE government is supporting TDAP.

The Minister Foreign Trade, appreciated the proposal and stated that establishment of Display Center will indeed help in boosting the marketing efforts for Pakistan’s quality products by providing a platform for reaching out to a larger number of foreign buyers. Ms. Shaikha Lubna proposed that the agreement on Pakistan’s Display and Exhibition Center could be signed during the upcoming UAE Expo in Karachi where both the Ministers of Trade and Commerce will be present.

Mr. Tariq Puri apprised the Minister about the initiatives of the TDAP/MoC in propagating the need for value addition, especially in the agriculture products. He stated that the UAE is regarded as a market offering immense opportunities for Pakistani exporters, which can be availed through positioning their products by value addition and right packaging.

He also informed her that TDAP has set up a pavilion in the Rice Expo and 11 top rice exporters are participating in the event and 5 exporters have setup their stalls on their own, which is the largest presence of any country in the Rice expo.

Ms. Shaikha Lubna appreciated the TDAP’s role in promoting Pakistan’s exports and the proposal for the establishment of a Display Center at Sharjah. She assured the TDAP and the Pakistan Ministry of Commerce of her full support and looked forward to attending the Expo UAE in Karachi Expo Center.

For more information, contact:
Trade Development Authority of Pakistan
5th Floor, Block A, Finance and Trade Centre, Shahrah-e-Faisal,
Karachi 75200
PABX: 92-21- 9206487-90
UAN: 92-21-111-444-111

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