Trade Development Authority of Pakistan hosts Aalishan Pakistan Fashion Show in New Delhi

Karachi, September 11, 2014 (PPI-OT): Trade Development Authority of Pakistan (TDAP) hosted ‘Aalishan Pakistan Fashion Show’ at Taj Palace, New Delhi on September 10th, as part of the lifestyle exposition ‘AalishanPakistan’.

Featuring some of the best in Pakistani couture, it was an evening of luxury in the midst of ramp walks by famed designers like Kayesria, Faiza Samee, Lala Textiles, Rang Ja, Ahan, FNKASIA, designers of Fashion Pakistan Council namely WardhaSaleem, Deepak Perwani, and Farnaz Mustafa. India’s leading writer and filmmaker Mahesh Bhatt also attended the event with Lala textile team. He encouraged women empowerment and bridging divides through cultural exchange.

‘Aalishan Pakistan’, with over 250 exhibitors from Pakistan, will showcase fashion, textiles, jewelry, accessories, leather, fabric, carpets, furniture, marble and granite, agro products, and services sectors. ‘Aalishan Pakistan’ is an initiative of TDAP to further build on the efforts of the governments of Pakistan and India to normalize trade between the two countries. It is the second showcase of top quality export products of Pakistan under one roof in India.

‘Aalishan Pakistan’ is an initiative of TDAP to further build on the efforts of the governments of Pakistan and India to normalize trade between the two countries. It is the second showcase of top quality export products of Pakistan under one roof in India. The exhibition will have over 350 stalls while TDAP’s own kiosk has been designed by students of Asian Institute of Fashion Design.

With a trade potential of billions of dollars between the two countries, the event will not only offer a unique opportunity to trade community of India to interact with Pakistani counterparts, but also a first-hand opportunity for customers to feel and own the best quality products Pakistan has to offer.

The event includes panel discussions and special sessions on trade and business between India and Pakistan. SharmeenObaidChinoy is the brand ambassadors for Aalishan Pakistan. Karachi based NGO Tehzeeb will provide music at the events.

For more information, contact:
Mr. Farooque Memon
Director
Information and Communication Division
Trade Development Authority of Pakistan
3rd Floor, Block A, Finance and Trade Centre,
P. O. Box No. 1293, Shahrah-e-Faisal,
Karachi 75200, Pakistan
UAN: +92-21-111-444-111
Tel: +92-21-99206487-90, +92-21-99201526
Fax: +92-21-99206461, +92-21-99201526
Email: tdap@tdap.gov.pk, farooque.memon@tdap.gov.pk
Website: www.tdap.gov.pk

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