The World’s Most Innovative Knife From Iain Sinclair is a Hit

AsiaNet 45695

LONDON, August 01/PRNewswire-AsiaNet/ –

– Cardsharp(R) – credit card sized pocket knife – outsells leading knife rivals worldwide

Cardsharp(R) is the first real innovation in penknives since the firstfolding knife, which has been around for more than 2,000 years – virtuallyunchanged from today’s Swiss Army penknife.

To view the Multimedia News Release, please click:

http://multivu.prnewswire.com/mnr/prne/iainsinclairdesign/50532/

Cardsharp(R) is thinner, lighter, and due to its use of surgicalstainless steel for the blade, sharper. So sharp in fact that it has beenselling more than one unit every minute at peak times.

Three ingenious folding operations metamorphose Cardsharp(R) from creditcard size to utility knife in a flash of hi-tech origami – watch theexciting video [http://www.youtube.com/watch?v=XuhBPWmGf0c&feature=email ]

Invented by Iain Sinclair, Cardsharp(R) was originally designed as alightweight surgical knife that can be easily transported (suitable forFirst Aid and survival kits) and safely disposed of by hospitals and medicalcenters together with paramedics and aid workers throughout the world(without needing expensive and wasteful sharps containers as the blade edgeis covered when closed).

The mass market consumer version was originally launched in December2010 and immediately appealed to gadget, outdoor, cooking, gardening, artand many other enthusiasts worldwide (the original YouTube promotion videoswiftly received over 500k hits).

Cardsharp(R) is an ingenious conversation piece – a sharp idea thatslips safely inside your wallet or kit bag (same form factor as a creditcard).

Cardsharp(R) is shipping worldwide and available exclusively viaiainsinclair.com [http://www.iainsinclair.com ] web site at RSP $25 USD(price includes ultra thin eco gift box pack) – see unboxing video[http://www.youtube.com/watch?v=k-hpKvf5Uik ]

Cardsharp(R) is a great chef’s knife. The blade is sharp, long and thinenough to cut bread and extremely useful for fast cutting of ultra thinslices of vegetables including tomatoes, cucumber, garlic etc. Suitable forcamping and expedition use, Cardsharp(R) is an essential outdoorcompanion/survival tool. The waterproof design is dishwasher proof and willnot rust up like conventional penknives – uniquely friction free as thereare no conventional hinges.

Director Grant Sinclair explains the success: “We soon discovered thatover 50% of those who tested the Cardsharp loved it and wanted to buy it onthe spot. At first we put this down to the James Bond gadget factor but soonfound out that actually the majority of consumers understood the tool’ssuperior benefits.”

Benefits:

Cardsharp(R)’s unique surgical blade technology features an extra long65mm stainless steel cutting edge that ensures longer lasting rust freesharpness (a conventional utility knife blade edge is only around 25mmlong).

Cardsharp(R) weighs only 13 grams (regular Stanley type utility knivesweigh around 150g, Leatherman same sized blade knife weighs around 85g,smallest Victorinox Swiss Army penknife weighs around 23g).

Less weight equals carrying and storing convenience plus reduced carbonfootprint.

Cardsharp(R) features a built-in safety sheath that cannot get separatedfrom the blade. The safety sheath also helps prevent blunting asconventional knives easily lose sharpness when touching in kitchendrawer/dishwasher.

A subtle protective hilt appears when the knife is in an open positionand helps prevent the hand from slipping onto the 2.6 inch (66mm) longblade.

A new child friendly lock mechanism ensures the knife is safe and secureto use once opened or safe to put away once closed (when in open mode, bladeis locked solid with no blade tremor, allowing accurate precision cutting).

Polypropylene has been selected for the handle as the polymer’s uniquemolecular structure allows infinite numbers of folds through 180 withoutthe hinge cracking and this feature is therefore guaranteed for life.

Product dimensions: 85.6 x 54 x 2.2 mm (same size as a credit card).

Notes to editors – Download high resolutionimages/video via Flickr [http://www.flickr.com/photos/65697476@N04 ]

About Iain Sinclair Design:

Founded by Iain Sinclair in 1964, Iain Sinclair Design is a design housethat conceives, designs and develops highly innovative consumer products forglobal markets, using an in-house team of specialist designers andengineers.

The team is directed by Iain Sinclair and Grant Sinclair.

Led by a belief in, and commitment to superior quality design andinnovation, Iain Sinclair’s design team have created many world firstproducts including: Liteblade (the first ultra thin flashlight of 1987),Flashcard (the multi-million selling, ultra thin flashlight of 1993),Smartlite (the first smart flashlight in 1988) and Eon (the first white LEDand credit card sized flashlight of 1997). The company designs are in thepermanent collection of several museums worldwide including:

The Museum of Modern Art in New York [http://moma.org ] and the ScienceMuseum of London [http://www.sciencemuseum.org.uk ].

Press links:

‘Iain Sinclair’s Cardsharp is doing for pocket knifes what the MacBookAir did for laptops’ – instash.com
[http://www.instash.com/iain-sinclair-cardsharp-utility-knife ]

‘That’s Not A Knife, This Is A Knife!! Credit Card With Big Blade’ -inventorspot.com [http://inventorspot.com/articles/thats_not_knife_knife_swissarmystyle_credit_card_multitool_big_b ]

‘On this year’s “must-have” list for the gadget-lover’ – mobilemag.com[http://www.mobilemag.com/2010/12/20/cardsharp-the-credit-card-that-transforms-into-a-knife ]

‘How thin is the CardSharp? Thinner than your MacBook Air, that’s forsure’ – geek.com [http://www.geek.com/articles/gadgets/credit-card-sized-knife-will-take-care-of-pickpockets-once-and-for-all-20101222 ]

‘A Folding Knife for Grammar-Nazis’ – wired.com [http://www.wired.com/gadgetlab/2010/12/cardsharp-a-folding-knife-for-grammar-nazis ]

‘Swiss Army Knife has nothing on this credit card blade’ – dvice.com
[http://dvice.com/archives/2010/12/swiss-army-knif-2.php ]

‘When you just need to carry a blade in your wallet, and to do so instyle, Iain Sinclair comes along and designs this fantastic little beauty’ -walyou.com
[http://walyou.com/cardsharp-pocketknife ]

‘If you’ve ever felt the urge to feel more like James Bond, then youneed the Iain Sinclair ‘CardSharp.’ – trendhunter.com
[http://www.trendhunter.com/trends/iain-sinclair-cardsharp ]

‘Brilliantly designed knife that fits anywhere your credit card does’-novoparatus.com
[http://www.novoparatus.com/2010/12/28/iain-sinclair-cardsharp-knife ]

‘Sounds crazy, but I’m gone fishing. Or if you’re just into real goodproduct design the CardSharp is for you, too. Tough design guys need theelegant CardSharp’ -getaddictedto.com
[http://www.getaddictedto.com/cardsharp-utility-knife ]

‘You will never know when you need a knife, don’t you? If you are afrequent flyer, negotiator or a secret agent that dealing with lot of riskything, there is always chances that one day, you should have a knife in yourwallet’ – thecoolgadgets.com
[http://thecoolgadgets.com/cardsharp-ian-sinclairs-folding-security-knife-credit-card-size ]

SOURCE: Iain Sinclair Design Ltd

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