Tetra Pak forecasts 30 percent surge in Global Liquid Dairy Products Consumption during Current Decade

Karachi: New research from Tetra Pak, the world’s leading food processing and packaging company, forecasts a rise of around 30 per cent in global consumption of milk and other liquid dairy products (OLDP) from 2010 to 2020.

This consumption boom will be driven by economic growth, urbanisation and the rising purchasing power of Asia’s middle class, according to the fourth issue of the Tetra Pak Dairy Index, which tracks worldwide facts, figures and trends in the global dairy industry.

Demand for liquid dairy products (LDP) will rise in every region of the world between 2010 and 2020, with the exception of Western Europe, which has the world’s highest per capita consumption of milk. The liquid dairy boom reflects a growing shift in economic power from West to East. An emerging middle class is set to fuel demand for healthy, packaged products in supermarkets and convenience stores from Shanghai to Mumbai.

Global demand for white milk and OLDP – including flavoured milk, drinking yoghurt, sweetened condensed milk, lactic acid drinks and infant milk – is expected to grow to around 350 billion litres by 2020, compared with some 270 billion litres in 2010.

Tetra Pak President and CEO Dennis Jönsson said: “Economic growth in emerging markets has lifted many millions out of poverty. They have more money, are better educated and have new aspirations. It’s clear that meeting the world’s growing thirst for milk will be both a challenge and an opportunity for dairy producers. I’m convinced the industry can realise these growth opportunities in a sustainable and innovative way, providing the healthy, nutritious and convenient products that people want.”

“The emergence of a significant middle-class, urbanisation and the expansion of modern shopping habits by busy, health-conscious and well-informed consumers is raising the consumption of packaged milk in developing countries like Pakistan. The consumers of this decade are looking for greater convenience and uncompromising quality and safety,” said Tetra Pak Pakistan Managing Director Azhar Ali Syed.

Economic growth and demographic changes are driving demand for all types of LDP in both developed and developing countries. The report forecasts a significant shift from loose to packaged milk consumption in developing countries, where rising economic powers such as India and other countries are expected to play a vital role. Last year, around 51 per cent of white milk consumed in developing countries was bought loose. Sales are forecast to reach a tipping point in 2014, with around 55 per cent of white milk sold in packages, and this is expected to climb towards 70 per cent by 2020.

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