Successful sale of Ruba Special Economic Zone brand Enviro products

Lahore, December 11, 2015 (PPI-OT): “JW Enviro” Home Appliances brand has, successfully, achieved its sales target of 1 billion rupees with the dedicated efforts and support of all team members. It was stated by Mr. Waseem Afridi, Director, Ruba Special Economic Zone (Ruba-SEZ) while addressing the celebration of success the other day company’s head office. “We are confident that with the dedicated efforts and Best Quality Enviro products, we’ll win the confidence of consumer and achieve next year’s target with more zeal”, he said commenting that Enviro had turned to be the outstanding project of Ruba Special Economic zone. Till now Ruba-SEZ has tremendous brands and projects each with something new for the customers, Mr. Waseem Afridi said and expressed confidence that the journey from better to the best would be continued with dedication, passion and zeal. He urged upon the team members to concentrate on excellent service to the customers instead of worrying about achieving the sales goals. The home appliances, he said, are one such category which has higher margins.

“My strategy from January 2016 onwards, will be to keep fixed costs constant and ensure customer satisfaction” added Mr. Waseem Afridi General Manger JW Enviro and Ruba SEZ, Mr. Zaheer, speaking on this occasion, expressed satisfaction over the grand success of JW Enviro and assured to bring a vast collection of high tech, Eco friendly, Cost effective and space efficient Home appliances among other products so that anyone can find a style, and a price and technology to fit their home.

He said that JW Enviro can break new grounds in other countries as well; however in that case the products will have to be broken down and revamped in the light of geographical realities of the areas that will be served by the company. He added that online stores of “Enviro” can prove to be a barometer for checking out potential of the countries under consideration by allowing customers from all over the world to place orders.

It is notable that Ruba SEZ is one of the top groups which have modernized lifestyle by introducing into the market, a wide range of successful brands such as Haier, Opple, JW Enviro, Rahi Tractors etc.

For more information, contact:
Wardah Ali Gohar
Media Manager
Pakistan China Joint Chamber of Commerce and Industry (PCJCCI)
Mega Tower, 309 – 6th Floor,
Main Boulevard, Gulberg II,
Lahore, Punjab – Pakistan
Tel: +92-42-35777460-02, +92-42-37032203, +92-42-35874353
Fax: +92-42-35777524
Cell: +92-324-4925611
Email: info@pcjcci.org
Website: www.pcjcci.org