Sensodyne tooth paste to be relaunched

LAHORE: GlaxoSmithKline (GSK) Consumer Healthcare, the manufacturer of sensitive toothpaste brand Sensodyne, has announced the re-launch of Sensodyne in Pakistan. The formulation, specifically developed for dentine hypersensitivity has been re-launched in three different variants. Sensodyne is clinically proven to relieve the pain of dentine hypersensitivity and also provides ongoing pain relief with continued use.

The new Sensodyne pack was unveiled by Mr. Paul Marson, Finance Director Consumer Healthcare Middle East Region, at an event, held at the Sheraton Hotel, Karachi on May 16, 2011.

Speaking on the occasion, he said GSK has been investing heavily in emerging markets and now the focus is on Pakistan. The investment being made will generate employment opportunities for the local population and has also generated revenues for development of the communities in which we operate.

While speaking at the event about Sensodyne and GSK’s operations in Pakistan, Mr. Sohail Matin, General Manager GSK Consumer Healthcare Business Pakistan commented, “As one of the global leader in oral care, GlaxoSmithKline continues to deliver solutions that address serious oral conditions, helping to improve oral health and well-being of consumers in Pakistan. The re-launch of Sensodyne toothpaste will strengthen GSK’s technological leadership in the sensitive toothpaste segment in Pakistan and will revolutionise the way millions of consumers treat and prevent tooth-sensitivity pain.

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