Real Madrid Signs an Exclusive Contract with WISeKey to Exclusively Distribute Real Madrid’s Mobile Content Rights Across China

AsiaNet 45533

GENEVA, July 19, 2011 /PRNewswire-AsiaNet/ –

WISeKey announced today an exclusive agreement with Real Madrid C.F, thetwentieth century’s best soccer club, for the exclusive distribution of theclub’s mobile content in China this coming season 2011/2012. Theannouncement validates the new media strategy WISeKey is now deploying withfamous brands, allowing them to monetize their brand value by associatingthe WISeKey ecosystem of users in selected countries with restricted mobilecontent rights provided by the brands.

Under the deal, WISeKey and Chinese partners will be responsible fordistributing and marketing Real Madrid’s mobile content, covering China andthe extended network of Chinese Real Madrid fans.

“WISeKey will help Real Madrid generate extra revenue by distributingofficial mobile content in China, creating a mobile community of Real Madridfans who choose to receive Real Madrid’s exclusive mobile content usingWISeKey’s world-leading eSecurity technologies” said Carlos Moreira, Founderand CEO WISeKey.

“We are delighted to be partnering with WISeKey, who will boost theclub’s presence and strengthen our popularity in China via the fastestgrowing mobile market community. Real Madrid fans can find in their mobiledevices the best photos, videos, news…of the club in nearly every cornerof the world thanks to our dynamic licensing model, and now, thanks toWISeKey, we are also entering the Chinese market,” said Pedro Duarte, Headof New Media Real Madrid.

China is a big market for the Real Madrid brand and now this communitywill now access the best Real Madrid content via WISekey’sWISeIDtechnology.

The complete text of the Real Madrid and WISeKey announcement can be
found here:

http://www.presseportal.ch/go2/wisekey/Real-Madrid/contract

See also:

SOURCE: WISeKey SA

CONTACT: Eileen Weinberg
WISeKey SA
eweinber@wisekey.com
+41-22-594-30-00

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