PPI Original Text (PPI-OT) – Nokia Targets the Next Billion with Its Most Affordable Mobile Phone Yet

Karachi, May 31, 2012 (PPI-OT): Nokia has now introduced its new Nokia 103 across Pakistan. The mobile phone happens to be Nokia’s most affordable product yet, but it certainly doesn’t cut back on its features for such a low price range. With a plethora of built-in functions, the phone is geared towards first time mobile phone buyers.

Nokia 103 boasts of a new powerful battery providing a talk time of 11 hours and a staggering stand-by time of 27 days, a stylish scratch proof cover and a dust resistant keypad.

It is a mobile phone designed for people who find it difficult to afford a phone, but need one to progress economically and socially. Other features included in the Nokia 103 area powerful front torch-light, a FM radio transmitter which works only with headsets (included), a speaking clock, MP3 grade ring-tones and the standard games.

“Nokia, as a company, aims to cater to the varying needs of customers from different social walks of life globally,” said Arif Shafique, General Manager, Nokia Pakistan and Afghanistan. “Of the world’s 7 billion people, 3.2 billion don’t have a phone yet.

One of the strongest constraints is economical and we’ve been progressively lowering the entry barrier to the market while continually increasing the capability of our devices and delivering phones with contemporary, fresh designs. Nokia 103 combines a great experience for a first time user at an affordable cost.”

The mobile phone has been optimized for the needs of the Pakistani masses that are highly price sensitive with the above-mentioned features, and a price of around PKR 1500. The Nokia 103 is a mobile phone which will bring Nokia closer to its goal of connecting the next billion.

For more information, contact:
Nokia Pakistan Mobile (Pvt) Ltd
Adeel Hashmi
Bahria Complex 3
Moulvi Tamizuddin Khan Road
Karachi, Pakistan
Ph: +92 300 211 5227

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