PPI Original Text (PPI-OT) – Askari Bank Limited and “ZONG” launch Branchless Banking Services

Islamabad, May 24, 2012 (PPI-OT): Askari Bank Limited, and ZONG – the fastest growing cellular network of Pakistan have entered into a joint venture to launch branchless banking services in the country. The pilot launch has taken off on May 22, 2012.

Askari Bank Ltd in collaboration with Zong has become one of the leading Bank to offer Branchless Banking services under “Bank Telco” JV arrangement.

The pilot launch is now offering conventional banking services currently salary disbursement for large-scale organizations and account to account transfer through mobile channel. The service is powered by Inov8 which is one of the leading technology companies in Pakistan and one of the first to provide mobile commerce service in the country.

Speaking on the occasion of the pilot launch, President Askari Bank Ltd, Mr. M.R. Mehkari said that our vision “To be the Bank of First Choice” in the Region, demands continuous strive for creation of best and innovative financial products, services and business opportunities for our valued customers. At the same time it is our duty to maintain our core values so as to meet our obligations towards all the stakeholders in the most befitting manner.

He said that over 80% of the population has no access to banking facilities. Branchless banking is the tool to cater to the banking needs of this vast unbanked community, courtesy the mobile phone networking which has penetrated to almost 60% of the population of the country.

Speaking on the occasion, the CEO of ZONG Mr. Fan Yunjun said “Our world is changing very fast and we intend to continue being at the forefront of this change. He said that partnering with one of the most reputable bank of the country i.e. Askari Bank Ltd is an opportunity for ZONG to emphasis on its endeavours to provide best networking solutions to the people of Pakistan to enhance the comfort and quality of life through this new product the Branchless Banking Services of Askari Bank Ltd. He assured that the joint venture will be a great success.

The financial and technical strength of China Mobile Communication Corporation, the ZONG’s parent company, coupled with the muscle of one of the leading commercial banks of the country, guarantees that the branches banking solution brought forth with, will be an unmatched service offering and will receive an overwhelming response across the country in the least possible time.

For more information, contact:
Salman Wassay
Head of Marketing
ZONG Headquarters
7 Mauve Area, Islamabad, Pakistan
Tel: 111-222-111
Fax: 111-031-031

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