Pantene partners with hair stylist Nina Lotia

Karachi, January 22, 2013 (PPI-OT): Pantene, one of the leading beauty shampoo brands in the world, recently announced its partnership with renowned hair stylist Nina Lotia. The announcement was made at an exclusive affair held at a local restaurant, amidst some of Pakistan’s most renowned media personalities.

Nina Lotia, who has been a prominent name in the hair industry for over 25 years has joined hands with Pantene Pakistan to promote the new Pantene Shampoo and hair care lineup that has recently been launched in Pakistan. For the first time in many years Pantene has expanded its portfolio in Pakistan by launching special hair therapy treatments including ‘Oil Replacement Hammam’ and ‘Oil Replacement Night

Sharing her views at the occasion, Nina Lotia, Pantene Brand Ambassador said, “As a hair stylist, I have immense knowledge regarding products good for ones hair, and those that are damaging to ones hair. After trying the new Pantene products, I have become a true Pantene believer! It’s unfortunate that there is a lack of education about hair care, which is one of the main reasons I chose to become a part of the Pantene team.

This campaign is very special to me because it is providing me with a platform through which I can reach out to women across Pakistan and educate them on how to use Pantene products in a manner that will help them find the best solution for their hair care problems.”

The media fraternity was also treated to an elusive hair care treatment at Nina Lotia’s Salon where they got to experience the new Pantene shampoo and regimen for themselves. To make their experience even more personalized, Nina Lotia gave individual counseling to all the women and also recommended them the relevant Pantene variant for their hair type.

For more information, contact:
General queries
Procter and Gamble Pakistan (Pvt.) Limited
P.O. Box 20047, Karachi – 75400

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