Oreo brings families in Pakistan closer and happier

Islamabad, April 21, 2014 (PPI-OT): Launched over 100 years ago and sold in more than 100 countries of the world, Oreo’s mission is to bring out the childhood spirit in all of us. Oreo’s globally famous twist, lick and dunk ritual allows consumers to enjoy and savour each bite they take, now touching the hearts of millions of Pakistani’s. An innocent ritual, has successfully managed on awakening the childhood spirit in all of us.

Oreo biscuits have taken the Pakistani market by a storm, selling over 300 million biscuits in just six months. Oreo has been locally manufactured since October 2013 by Continental Biscuits Ltd. (CBL), the makers in Pakistan of the LU brand of biscuits and an exclusive affiliate of global snacks group Mondelēz International (previously known as Kraft Foods).

Mr. Hasan Ali Khan, Managing Director and Chairman of CBL, said: “The success of Oreo in Pakistan has been overwhelming. However, with the global appeal of Oreo as a biscuit that transcends all ages, we felt it would only be a matter of time before it would be wholly embraced by Pakistani families, who embody a similar ethos of togetherness. From the parents to the child, Oreo is not tailored for a specific palate but is meant to be savoured by all; which is what accounts for its universal brand appeal. We hope to continue setting record-breaking sales”

For more information, contact:
Naveed Shigiri
Continental Biscuits Limited (CBL)
Head Office/Registered Office – Karachi
Floor # 12, Q.M Building, Plot # BC-15, Block-7,
KDA Scheme # 5, Clifton, Karachi.
Phone: +92-21-111-771-771
Fax: +92-21-35147110; +92-21-35147109
Email: naveedshigri@cbl.com.pk

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