New media advertising policy to be launched soon: Firdous

Special Assistant to the Prime Minister on Information and Broadcasting Firdous Ashiq Awan says the government is going to launch a new media advertising policy to make it compatible with the modern requirements.

Speaking at a meeting of Council of Pakistan Newspapers Editors in Islamabad today, she said all the stakeholders will be consulted for preparation of the policy.

The Special Assistant said changes will be introduced in the role of the advertising agencies. She said the government is taking measures to resolve issues of the owners of media houses so that the media workers are not affected and they are paid salaries timely.

Firdous Ashiq Awan said the government will make efforts to create a comfort zone for the media industry in order to ensure a conducive environment for media workers.

The Special Assistant said the Prime Minister considers media as a strength as it serves as a bridge to convey the vision and narrative of the government to people.

She said the government is committed to resolve all problems of the media industry by engaging with them.

She said the government desires to prepare a long-term roadmap with the media industry through mutual consultations.

Firdous Ashiq Awan said social media is an effective tool to disseminate information in today’s modern era, and the government will frame a new social media policy.

The Special Assistant said fake news is a big challenge, and the media organizations should support the government in checking this trend.

Source: Radio Pakistan