Making Real Time Marketing decisions at Rausing Executive Development Centre

Lahore, May 20, 2013 (PPI-OT): Experiential learning is the hallmark of executive education at Rausing Executive Development Centre. Our programmes are recognised for creating value and delivering an unparalleled learning experience; the recently conducted programme ‘Marketing Strategy’ received much applause from the participants. Directed by the seasoned expert of executive teaching, Dr. Ehsan-ul-Haque and complemented by rich experience of Dr. Jamshed and vigor of Dr. Farrah Arif, the four day programme (May 13-16, 2013) provided executives an avenue to immerse themselves in various roles, comprehend diverse tricky scenarios, weigh available alternatives and make decisions on a strategic level. Executives, from various sectors and middle and senior level management thoroughly enjoyed the case studies, class lectures as well as the unique experience of the simulation.

The diverse class mix was yet another factor leading to success of the programme – executives from all areas of marketing and business development were present which made possible a class where discussions ranged from marketing research, segmentation, product development and pricing to branding, advertising, sales and distribution and strategic impact on other functions.

“Exposure to new tools and learning from the vast knowledge of faculty members was a great experience. The business simulation was an exciting experience for practicing the new strategies and gauging instant results.”

Khalid Saleem (RG Blue Communications – Participant Marketing Strategy, 2013)

“The programme on Marketing Strategy is very well conceived and beautifully designed. I think one could not do better than this in four days. Keep it up.”

Muhammad Umer (Shaukat Khanum Memorial Cancer Hospital – Participant Marketing Strategy, 2013)

For more information, Contact:
Lahore University of Management Sciences (LUMS)
D.H.A, Lahore Cantt, 54792
UAN: +92 -42 111 11 LUMS (5867)
Fax: +92 42 572 2591

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