M2 services introduces Media Audit in Pakistan – Powered by R3

Karachi, February 26, 2015 (PPI-OT): M2 has signed up an exclusive partnership agreement with R3 worldwide – The Global Experts in Agency Management Best Practices to introduce the globally acclaimed Media Audit process in Pakistan.

M2 services are designed to bring transparency to the media investment process, explained Mr. Shazad Sikandar. We strongly believe that the specialization in the media industry and the corresponding growth in the advertising spend and its complexity has created an equal need for an independent evaluation. Our target is to help marketers establish the highest performing and sustainable agency partnerships through advanced evaluation procedures.

“We’re delighted to be partnering with M2 to expand the Pakistan market” said Greg Paull, Principal of R3. “Pakistan deserves the same level of independent benchmarking and analysis that top marketers and agencies are using in Europe, the US and other parts of Asia” he added.

R3 worldwide is the oldest and most experienced consultancy specializing in agency management services working with 8 of the world’s top 20 marketers. M2 in collaboration with R3 worldwide will introduce the most comprehensive service offering in the business, from the complex audit of billions of rupees of marketer’s media purchases to the intricate details of effectively working with agency teams.

For more information, contact:
Nafisa Gabaji
Communications Executive
Pakistan Advertisers Society (PAS)
2nd Floor, 6-C, 7th Commercial Lane,
Zamzama, Phase V, DHA
Karachi – Pakistan
Tel: +92-21-35836072
Fax: +92-21-35836073
Email: secretariat@pas.org.pk, nafisa.gabaji@pas.org.pk
Website: www.pas.org.pk

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