Leading Korean Social Game Studios and Portals Choose Kontagent’s kSuite User Analytics Platform to Understand and Optimize User Engagement and Monetization

AsiaNet 47243

BUSAN, South Korea, Nov. 10, 2011 /PRNewswire-AsiaNet/ –

Kontagent [http://kontagent.com ], the leading global user analytics company, today unveiled its growing presence in Asia through its partnerships with numerous attendees and sponsors of the G-STAR Game Show being held on November 10 – November 13 in Bexco, Busan. Along with LIFO, the leading social gaming publisher in Asia, and Daum, one of South Korea’s top internet portals, the other social game developers that are now leveraging Kontagent as their chosen analytics provider include SundayToz, PixelBerry, GameVil , and Pangalore.

Kontagent’s new Asian customers are able to leverage the kSuite dashboard to gain real-time insights into custom user segments through event tracking and path analysis. Armed with this deep level of data, they can gain insights they need to optimize their games around critical player retention and engagement metrics. LIFO CEO, Jeffrey Lim, states “With the continued rise of social gaming in Korea, its no question that having reliable and fully realized analysis at our fingertips is critical for our network’s developers to compete in this data-driven market. Being early adopters of the Kontagent kSuite in this market will allow us to maintain our strong foothold in the space while achieving our design and development aims for top players needs.”

The kSuite analytics solution solves the persistent problem social companies face today in processing and filtering through massive data sets to find the most actionable metrics and insights. By teaming up with Kontagent, each customer is now able to access kSuite’s sophisticated scalable data processing and its deep domain expertise in providing insights into user data.

“Korea is a market we see having tremendous growth potential, and we’re thrilled many of the top-tier social companies have chosen us as their go-to analytics provider,” said Jeff Tseng, co-founder and CEO of Kontagent. “We’re seeing validation across-the-board for our kSuite platform from social companies worldwide who want to understand and optimize their customer economics within their games. We will continue to bring to market solutions that empower our clients and strategic partners with the insights
they need to grow their businesses as intelligently and aggressively as possible.”

To learn more about Kontagent through a demo, contact Shawn Bonham, Director of Business Development, Asia Pacific, who can be reached at shawn.bonham@kontagent.com.

About Kontagent
Kontagent is the leading user analytics platform for developers, marketers, product managers and strategic partners across the social and mobile web. Our proprietary platform kSuite has been built from the ground up to provide deep social data pattern visualization and analysis that delivers actionable insights via an on-demand service. Kontagent tracks more than 1,000 social applications, over 150 million monthly active users, and in excess of 15,000 messages every second. Kontagent is funded by ALTOS Ventures, Maverick Capital, and Battery with additional funding from Facebook and other well known angel investors. Founded in 2007, the company is headquartered in the SOMA district of San Francisco with additional offices in Toronto and London. For more information, go to http://www.kontagent.com.

About G-Star 2011
G-STAR, Korea’s biggest global game tradeshow, has become one of the biggest game trade shows in the world. More than 363 exhibitors from 28 countries will gather in Bexco, Busan starting on November 10th to November 13th, 2011. The show is hosted by Ministry of Culture, Sports & Tourism (MCST) and the Busan Metropolitan City and co-organized by Korea Creative Content Agency (KOCCA) and Busan IT Industry Promotion Agency (BIPA). To learn more, visit: http://www.gstar.or.kr/gstar2011/new/eng/main/main01.php

SOURCE: Kontagent

CONTACT: Alice Robbins

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