Iconic Dubai Landmark Shows There Ain’t No Mountain High Enough for DHL

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DUBAI, UAE, Oct. 21, 2011 /PRNewswire-AsiaNet/ –

– DHL, in association with Emaar Properties, launches striking new choreography display at The Dubai Fountain to illustrate its unrivaled speed and efficiency
– Display part of DHL’s biggest ever advertising campaign worldwide

DHL Express, the world’s leading international express services provider, has marked its most ambitious advertising campaign to date with the launch of a unique partnership with one of Dubai’s most famous landmarks.

To view the Multimedia News Release, please click: http://www.multivu.com/mnr/52155-dhl

The eye-catching performance at The Dubai Fountain, in association with Emaar Properties, premiered for the first time last night (Thursday 20th October), choreographed in dramatic style to a specially reworked version of the Motown classic “Ain’t No Mountain High Enough”. The anthemic number is soundtrack to DHL’s new campaign which is currently being shown on TV screens across the globe.

New global advertising campaign

The high-profile initiative is part of DHL’s most ambitious global advertising campaign, which is currently appearing across 42 key markets worldwide, demonstrating DHL’s international capabilities to meet the express shipping needs of all industries, and highlighting its global expertise and enhanced customer service. The campaign has been making headlines across the world, recently winning a highly coveted International Stevie(R) Award at the International Business Awards[SM].

Please find more information on the global advertising campaign at http://www.dhl.com/express.

Notes to Editors:

DHL – The Logistics company for the world

DHL is the global market leader in the logistics industry and “The Logistics company for the world”. DHL commits its expertise in international express, air and ocean freight, road and rail transportation, contract logistics and international mail services to its customers. A global network composed of more than 220 countries and territories and about 275,000 employees worldwide offers customers superior service quality and local knowledge to satisfy their supply chain requirements. DHL accepts its social responsibility by supporting climate protection, disaster management and education.

DHL is part of Deutsche Post DHL. The Group generated revenue of more than 51 billion Euros in 2010.

Source: DHL Express UAE

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