Four Pakistani women entrepreneurs participating in Paris fashion garment fair

Karachi: Four Pakistani women entrepreneurs are participating in 11th edition of Prêt-à-porter Paris, the prestigious fair of the high end fashion garment industry of France and Europe.

These Pakistani women entrepreneurs are participating in this exhibition under the aegis of Trade Development Authority of Pakistan (TDAP). They include Anila Iftikhar of M/s Al-Nafah Enterprises, Hina Mansab Khan of Laila Collection, Sara of Sarashoppe and Filza of Shah’s Boutique. Mostly they are presenting hand embroidered cloth/ clothing including antique jewellery.

Asad Rehman of Abdur Rehman & Co is also participating, but on their own. Known French and European brands are also present in the fair.

A large number of exhibitors are participating in this fair from various countries, including Italy, Spain, UK, France, Turkey, India, China, Romania, Indonesia, and Brazil. The fair attracts visitors not only from France, but also from various other parts of the world.

There are different sections including Heart of Pret, the Atmosphere and New Talent. The entrepreneurs told that French importers are taking keen interest in Pakistani fashion garments and that they had received an overwhelming response from other international importers as well.

The striking feature of the exhibition this year is the participation in Catwalk by the 9 famous designers from Pakistan. The Catwalk was witnessed by large numbers of importers from around Europe. This is an initiative of Pakistan Fashion Design Council (PFDC), a forum of luxury designers from Pakistan.

The designers include: Kamiar Rokni, Nina Khan, Shamoon Sultan, Moeed Yousuf, Hassan Sheheryar Yasin, Angela Braid, Zaheer Abbas and Adnan Perdesy.

The moving force behind all this is Sehyr Saigol, chair-person, executive Committee of PFDC. Hiba Sher, the consultant, said that the designers had really emphasized on value addition in existing concepts of fashions marketing. The Catwalk attracted the largest crowd in the whole event. It is hoped that the event will add to the business worth of Pakistani textile and fashion industry at international level.

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