Emirates carries New Friends for Children

Karachi, June 21, 2012 (PPI-OT): Emirates, one of the world’s fastest-growing international airlines, has introduced a collection of onboard toys for children which is set to launch on June 25, 2012. These young globalistas can now enjoy the company of new travel companions which have two ranges of toys aimed at pre-school and older children, the travel experience has been further refined by Emirateto enable young passengers to have an entertaining, memorable journey.

Emirates airline has been a popular choice for many Pakistanis with tiny tots heading abroad for their summer holidays. Pre-school children can look forward to collecting a range of original monster characters from the ‘Fly With Me Monster’ collection.

The playful monsters – Jimbob, Tezz, Camus and Wagga, each have their own personalities and traits, and are ideal characters to fuel a child’s imagination. Each monster toy comes in three product categories; Blanket Buddies – plush characters wrapped around soft polar fleece blankets, Seat Belt Critters – little toys worn around a seat belt to encourage safety, and Magnetic Sketchers where Emirates’ youngest customers can unleash their inner Picasso for hours of creativity and entertainment.

For older children, Emirates will offer a range of new travel-inspired products co-designed with iconic lifestyle brand Quiksilver. Tapping into the spirit of adventure, travel and the great outdoors, the Quiksilver collection is designed around three themes – surfing, snowboarding and skating. The collection features travel folios aimed at encouraging personalization and discovery, velcro surf-style wallets with the latest Quiksilver graphics and fun-fact game cards which combine inspirational photography from Quiksilver’s own photo archives with Emirates’ diverse destinations.

“We are constantly seeking more dynamic entertainment options for our discerning young travellers, when they are onboard,” said Terry Daly, Divisional Senior Vice President, Service Delivery, Emirates. “Families have come to expect the stress-free and enjoyable travel experience Emirates is known for, and the introduction of these new toys, reinforces our commitment to ensuring that families have access to rich, meaningful entertainment content across multiple platforms.”

All Emirates flights will offer a selection of the new toys for pre-schoolers with the Quiksilver products on long-haul flights over five hours. Young flyers can also enjoy the existing range of children’s products including the E-kids magazine, colour pencils, branded Emirates rucksacks and cooler bags, children’s eyeshades and the popular Dr. Seuss books.

The new toy collections combined with an updated in-flight entertainment system ice and a dedicated children’s onboard menu with its own colourful livery, underpins Emirates’ commitment to providing families with a hassle-free, relaxing journey.

For more information, contact:
Anam Bhadelia
Account Executive
Corporate and Marketing Communications
44-F/2, Razi Road, Block-6, PECHS,
Karachi-75400, Pakistan
Tel: (+9221) 4388569
Fax: (+9221)-4543105
Cell: 0345-2022060
Web: www.cmc.com.pk

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