Economic significance of exhibitions going unnoticed

ISLAMABAD: The Pakistan Economy Watch (PEW) on Friday said government should push the objective of building bridges among Pakistani and international business community by promoting commerce and trade through corporate exhibitions and conferences.

Amid deepening economic globalization trend, local business community is lacking greater emphasis on outreach through domestic and international trade fairs which is an obstacle in the national development, it said.

Business chambers should plan to hold commercial expos and conferences to enhance integration between local and the international business community, said Dr. Murtaza Mughal, President PEW.

Majority of the Pakistani companies lack brand development skills and innovation which hurt their profits while others reap dividends of their labour, he observed.

Government should realise growing requirement of the exhibitions, trade fairs, and international networking to help business community find new customers.

Application of technology in the economy has become increasingly evident. Network technology for the development of enterprises has brought in new opportunities that needs to be explored, Dr. Murtaza Mughal Observed.

The world economy will continue to strengthen the eastward shift trend which provides new opportunities to the Pakistani businessmen, he informed.

He said that the role of exhibitions in marketing mix is increasing which calls for understanding the comprehensive importance of the exhibition industry. We need to take full advantage of the situation in and around Pakistan, he added.

Exhibitions will also help business community improve image of Pakistan in the comity of nations, Dr. Mughal concluded.

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