Dairy Omung – a drinking dairy product for price and quality conscious consumers

Islamabad, November 22, 2013 (PPI-OT): With reference to the media reports regarding banning of Dairy Omung, the company would to like clarify that our product has not been banned by the Punjab Food Authority (PFA). We would also like to put forth the following points to clarify other factual inaccuracies reported about the product.

Dairy Omung is an innovative and economical substitute for loose milk. Sourced from pure milk base, Dairy Omung is a wholesome drinking dairy brand that provides price and quality conscious consumers with a hygienic dairy product at an affordable price. Dairy Omung’s nutritional values have been verified by Eurofins, Hamburg – an authority in this area.

Dairy Omung has not been banned as stated in some sections of the media, however, our Lahore distributor’s premises were sealed by the PFA. We have a stay order from court validating our legal position, and we reserve the right to further pursue the matter keeping in line with our standard company policy.

Furthermore, it is to be noted that High Court had ordered that the respondents Punjab Food Authority, it’s Director General and Food Safety Officers to restrain from taking any coercive measures against Engro Foods Limited (EFL) and its distributors.

It merits mentioning here that Punjab Pure Food Rules 2011 does not have any classification and defined standards for dairy liquid. Moreover, we are in discussion with the PFA for presenting Dairy Omung to the Scientific Committee of Punjab Food Authority for review and subsequent formation of regulations and standards.

Engro Foods is a responsible organization with international standing and repute. The safety of our products and that of our consumers is of paramount importance to us and we reiterate our commitment to excellence in quality and assure that our products conform to both internal and external quality certifications and are, therefore, fit for human consumption.

For more information, contact:
Sana Mullick
Engro Corporation Limited
Tel: 92-21-3529 7501
Fax: 92-21-3529 5948
Email: smullick@engro.com
UAN: 111 211 211
Web: www.engro.com

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