Competition Commission of Pakistan directs paint company to remove claim No. 1 in Pakistan from marketing campaign

Islamabad, May 26, 2014 (PPI-OT): The Competition Commission of Pakistan (CCP) while conducting a hearing in a show cause notice issued for prima facie violation of Section 10 of the Competition Act, 2010 directed M/s Jotun Pakistan (Pvt) Limited to withdraw all marketing material from the public domain containing the claim ‘No. 1 paint in Pakistan’ within two weeks.

The matter was heard by a three member bench of CCP comprising of Dr. Joseph Wilson, Chairman, Mr. Mueen Batlay and Dr. Shehzad Ansar, Members. CCP has also directed that an undertaking / comprehensive compliance report on behalf of Jotun Pakistan be filed with CCP in this regard. CCP has required Jotun Pakistan to issue directions to all of its retailers, vendors, distributors and dealers not to use the aforesaid claim in any marketing or promotional material.

The Chief Executive Officer of Jotun Pakistan, Per Arne Langnes, has assured CCP for issuance of the comprehensive compliance report within the stipulated time. The proceedings were initiated on complaints filed by M/s. Diamond Paints Industries (Pvt) Limited and M/s. Akzo Nobel Pakistan Ltd under Section 10 of the Competition Act, 2010.

The Complainants alleged that the Jotun while marketing its product i.e. ‘Jotun Paints’ through print media advertisements and bill boards is disseminating misleading and false information to the consumers that Jotun Paints are No. 1 paint in Pakistan, which lacked reasonable basis and is capable of harming the business interest of the complainants.

Based on the aforesaid commitment and the forthcoming approach of Jotun Pakistan, the bench allowed two weeks time to Jotun Pakistan for filing complete compliance report with the Commission.

For more information, contact:
Asfandyar Khattak
Joint Director (Media and Communications)
Competition Commission of Pakistan (CCP)
4-C, Diplomatic Enclave, Shams Gate G-5, Islamabad, Pakistan
Tel: 051-9247531
Fax: +92-51-9247548
Email: akhattak@cc.gov.pk
Web: www.cc.gov.pk

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