Tag Archives: Coca-Cola Beverage Private Limited

Coca-Cola Launches Rani Float in Pakistan

Lahore, June 09, 2015 (PPI-OT):After successfully transitioning its leading juice brand Minute Maid Pulpy to Rani Pulpy, The Coca-Cola Company and its bottling partner in Pakistan, Coca-Cola Beverages Pakistan Limited (CCBPL) have officially launched Rani Float!

Rani Float is the flagship product of Rani Refreshments FZCO, a U.A.E. based company which arose out of a partnership between The Coca-Cola Company and Aujan Industries, one of the largest independent beverage companies in the Middle East.

Rani Float, a juice drink with real fruit pieces, is the leading juice brand across many markets in the Middle East and North Africa. Launched over 30 years ago in Saudi Arabia, Rani Float experienced tremendous sales growth in the Middle East and other export markets.

Speaking about the launch of Rani Float, General Manager, The Coca-Cola Export Corporation, Rizwan Khan said:

“The partnership between The Coca-Cola Company and Aujan Industries has created a platform to unlock new opportunities for the Rani brand. Rani Float is a highly differentiated, premium juice drink with real fruit bits that offers a rich, indulgent and wholesome drinking experience to consumers in many flavours of their choice.”

“By officially taking over the Rani Float business in Pakistan, we have re-affirmed our commitment to providing a diverse range of value added, beverages that meet our consumers’ lifestyles and growing needs. Rani Float is an exciting new addition to our portfolio in Pakistan, which will also add incremental profit for our customers on top of the business they generate from Coca-Cola, Sprite, Fanta, Rani Pulpy and Kinley.”

Coca-Cola Beverages Pakistan Limited (CCBPL) will be the exclusive distributor of Rani Float in Pakistan, and will import the brand in elegant 240ml Slim Cans and 6 exciting flavours – Peach, Orange, Mango, Pineapple, Guava and Grapes.

For more information, contact:
Coca-Cola Beverage Private Limited
5-E-II, Gulberg III, Lahore-54660
Phone: (042) 35756845 – 9
Fax: (042) 35870047

Coca-Cola launches “Coke Tow” A Retailers’ Capacity Building Initiative Nationwide

Lahore, June 18, 2013 (PPI-OT): Coca-Cola Beverages Pakistan Limited launched “Coke Tow”, a nationwide initiative that is premised on CCBPL’s commitment to inspire innovation and collaborate for success. This project will build the capacity and develop the skills of thousands of Coca-Cola retailers. Coke Towwill partner CCBPL employees with retailers, to provide them with business development trainings as well as soft-skills coaching.

This project will help retailers grow their business; increase profitability; provide relationship-building exercises; and teach customer attraction and retention techniques. By developing its retailers’ skill sets, Coke Tow will not only ensure that its retailers can sustain regular growth but also strengthen their business for the future.

The Coke Tow mobile fleet was launched as a pilot project in May 2012. It travelled across Lahore and Faisalabad to conduct sessions and trained over 1,000 retailers. When asked about their experience, retailers described it as “a great initiative by Coke – it has given us a brilliant insight into retail techniques and will definitely help us grow our business and connect with customers.”

After the success of the pilot project, CCBPL has developed 7 mobile training fleets that will travel across the country. Coke Tow will begin its journey from Lahore and travel on to Faisalabad, Gujranwala, Islamabad, Multan, Rahim Yar Khan and finally end in Karachi. As these fleets make their way across the country, CCBPL will train over 10,000 retailers and shop-keepers.

Speaking about the Coke Tow initiative, CCBPL’s General Manager for Pakistan, John Seward, said: “At Coca-Cola we firmly believe that the business can only grow if our business partners continue to grow with us. This belief is an integral part of our Corporate Social Responsibility ethos, ensuring that whoever Coca-Cola touches has the opportunity to grow his business and prosper.’

Coke Tow is a unique project that will have a far-reaching positive impact upon Pakistan’s small business owners. With these newly acquired skills, retailers will not only be able to effectively retail Coca-Cola products, but also all of the other consumer products they sell in their shops and outlets. In addition, Coke Tow will benefit consumers by enabling trained retailers to provide more efficient and courteous service.

For more information, contact:
Coca-Cola Beverage Private Limited
5-E-II, Gulberg III, Lahore-54660
Phone: (042) 35756845 – 9
Fax: (042) 35870047

Coca-Cola unveils new campaign, crazy for good

Karachi, January 24, 2013 (PPI-OT): Continuing the journey of spreading happiness, Coca-Cola has unveiled a new campaign called ‘Crazy for Good’, as part of their Cultural Leadership program. The campaign projects to seed kindness into the mindset of the people of Pakistan by promoting random acts of kindness to spread goodness in society.

The campaign is driven by the insight that people have lost sight of the kindness they are born with, to the extent that when someone commits an act of kindness they are considered crazy. Through ‘Crazy for Good’, Coca-Cola will be celebrating people who do random acts of kindness; and use this positive disruption to inspire others to play their role too, in bringing a constructive change in society.

This campaign is an extension to the Company’s Cultural Leadership program which in 2012 launched its ‘Reasons to Believe’ Campaign, celebrating the many reasons to believe in Pakistan to reignite faith and hope for a better future.

In the midst of the dynamic situation of Pakistan today, portraying a boiling pot of ideas and bubbling sentiments awaiting winds of change, Crazy for Good takes the Cultural Leadership program a step further and endeavours to promote kindness and goodness at an individual platform, calling to people to actively play their role by committing Random Acts of Kindness to make the world a happier place for all of us.

While speaking about the Crazy for Good campaign, Rizwan U. Khan, General Manager, The Coca-Cola Export Corporation, Pakistan stated “Kindness is the social thread that binds society together; but unfortunately, people underestimate the power of kindness. As a Company that is synonymous with attributes of happiness, optimism and joy, we decided to take the message of random acts of kindness and their potential of opening happiness for the people of Pakistan forward in an interactive and engaging way.”

The campaign calls to people to go Crazy for Good and in the spirit of sharing experiences and touching as many lives as possible; it seeks help in identifying people who have committed random acts of kindness from around the country, living amongst us. Specifically, for this purpose an interactive digital platform, RAK wall, has been launched for people to share stories of Random Acts of Kindness they have encountered, spreading goodness in Pakistan (www.kindness.coca-cola.com/pk).

Coca-Cola has stood as a universal icon of happiness, and over the decades has played a pivotal role around the world in targeting social tensions that are culturally relevant, by connecting and inspiring people through Coca-Cola’s Thought Leadership, and uniting them to make this world a happier place.

For more information, contact:
Coca-Cola Beverage Private Limited
5-E-II, Gulberg III, Lahore-54660
Phone: (042) 35756845 – 9
Fax: (042) 35870047