Tag Archives: CBL

Continental Biscuits Limited launches Bakeri Nankhatai – The Traditional Favourite

Islamabad, October 28, 2014 (PPI-OT): After boosting margins and sales growth last year, Continental Biscuits Ltd. has yet again taken the Pakistani market by storm with the launch of Nan Khatai, a traditional and favourite bakery item of the Pakistani masses. Nan Khatai has its roots in the sub-continent since the Mughal era; the trendsetting and unique packaging of the Bakeri Nan-Khattai also highlights this heritage of Nan Khatai.

To date, people from all over Pakistan hold some specific outlets in Lahore in great esteem in regards to purchasing Nan Khatai. LU and CBL decided to expand the reach of this culturally rooted product, by providing the same traditional scrumptious taste, under the umbrella of CBL’s leading biscuit brand, Bakeri. Nan-Khattai offers consumers an alternative in plain, soft, biscuit category, keeping the same original taste and texture.

During the last few years, CBL’s top priority has been to expand the biscuits category available to Pakistanis at an affordable price. “Now is the time when we really need to look at consumers, see what they require by providing different products with great taste, innovative and exciting packaging,” said Sami Wahid, Marketing Manager, Continental Biscuits Ltd.

“Innovation helps us maintain our reputation as a key player, as well as long-term margins while making Pakistanis happy. We hope to continue this upward path and keep providing more fun and exciting biscuits to our local consumers.”

One of the most innovative companies, with strong distribution and marketing, CBL has gained significant market share in the past few years. They are a major player, and continue to be so by providing biscuits at very affordable prices to the masses. With fun and exciting, yet traditional packaging, Nan-Khattai will be priced at Rs. 5, Rs. 10, Rs. 17 and Rs. 30 resulting in large-scale affordability.

For more information, contact:
Naveed Shigiri
Continental Biscuits Limited (CBL)
Head Office/Registered Office – Karachi
Floor # 12, Q.M Building, Plot # BC-15, Block-7,
KDA Scheme # 5, Clifton, Karachi.
Phone: +92-21-111-771-771
Fax: +92-21-35147110; +92-21-35147109
Email: naveedshigri@cbl.com.pk

The post Continental Biscuits Limited launches Bakeri Nankhatai – The Traditional Favourite appeared first on Business News Pakistan.

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Oreo brings families in Pakistan closer and happier

Islamabad, April 21, 2014 (PPI-OT): Launched over 100 years ago and sold in more than 100 countries of the world, Oreo’s mission is to bring out the childhood spirit in all of us. Oreo’s globally famous twist, lick and dunk ritual allows consumers to enjoy and savour each bite they take, now touching the hearts of millions of Pakistani’s. An innocent ritual, has successfully managed on awakening the childhood spirit in all of us.

Oreo biscuits have taken the Pakistani market by a storm, selling over 300 million biscuits in just six months. Oreo has been locally manufactured since October 2013 by Continental Biscuits Ltd. (CBL), the makers in Pakistan of the LU brand of biscuits and an exclusive affiliate of global snacks group Mondelēz International (previously known as Kraft Foods).

Mr. Hasan Ali Khan, Managing Director and Chairman of CBL, said: “The success of Oreo in Pakistan has been overwhelming. However, with the global appeal of Oreo as a biscuit that transcends all ages, we felt it would only be a matter of time before it would be wholly embraced by Pakistani families, who embody a similar ethos of togetherness. From the parents to the child, Oreo is not tailored for a specific palate but is meant to be savoured by all; which is what accounts for its universal brand appeal. We hope to continue setting record-breaking sales”

For more information, contact:
Naveed Shigiri
Continental Biscuits Limited (CBL)
Head Office/Registered Office – Karachi
Floor # 12, Q.M Building, Plot # BC-15, Block-7,
KDA Scheme # 5, Clifton, Karachi.
Phone: +92-21-111-771-771
Fax: +92-21-35147110; +92-21-35147109
Email: naveedshigri@cbl.com.pk

The post Oreo brings families in Pakistan closer and happier appeared first on Business News Pakistan.

The post Oreo brings families in Pakistan closer and happier appeared first on AsiaNet-Pakistan.

TUC: The Lighter side of life takes silver screen by storm

Islamabad, January 21, 2014 (PPI-OT): Pakistan’s one-of-a-kind talk-show TUC: The Lighter Side of Life brought to the masses by Continental Biscuits Ltd. (CBL) and aired weekly on Saturday, has successfully captivated an audience of all ages to watch their favourite celebrities on the silver screen.

The weekly one-hour series is hosted by Mahira Khan, Pakistani VJ, actress and model. The guests swap stories and engage the viewers through a casual, friendly chitchat to get insights into the lighter side of their life.

Since the show’s inception in December 2013, there has been much hype amongst Pakistani’s regarding Mahira Khan herself and the celebrities she will be interviewing. Pakistan’s entertainment industry has significantly grown in the past few years.

Although drama serials are on a rise, casual talk-shows in Pakistan are limited despite the high demands. Keeping in mind the entertainment industry throughout the world which thrives on talk shows and inside scoops of celebrity gossips, CBL designed a show in the same manner. TUC:

The Lighter Side of Life is centered around the guest’s personal life, careers and relationship with the paparazzi amongst several others, allowing viewers to receive casual and light-hearted insights into the lives of their favourite celebrities.

“TUC: The Lighter side of life has overwhelmingly succeeded with an impressive rating and the faithful viewership since the airing of the first episode. With this talk-show, we aspire to bring the best quality content and entertainment to our consumers. Having seen the success in the week of launch, the future looks bright for TUC: The Lighter Side of Life.” said Naveed Shigri, Brand Manager, TUC.

The show has already seen a number of high profile celebrities grace its set including Ali Zafar, Bushra Ansari, Shoaib Malik, Talat Hussain and Shoaib Akhtar. Coming Saturday’s episode will mark a first again as it will showcase another exciting guest opposite celebrity actor and host, Mahira Khan.

For more information, contact:
Naveed Shigiri
Continental Biscuits Limited (CBL)
Head Office/Registered Office – Karachi
Floor # 12, Q.M Building, Plot # BC-15, Block-7,
KDA Scheme # 5, Clifton, Karachi.
Phone: +92-21-111-771-771
Fax: +92-21-35147110; +92-21-35147109
Email: naveedshigri@cbl.com.pk

The post TUC: The Lighter side of life takes silver screen by storm appeared first on AsiaNet-Pakistan.