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Pakistan scores low in mobile broadband infrastructure despite high use: Nokia

Islamabad, June 24, 2014 (PPI-OT): A study sponsored by Nokia revealed that Pakistan scored low in mobile broadband infrastructure despite high use by subscribers.

According to the study, the country scored 2.09 out of 10, ranking 25 out of the 26 developing telecom markets in mobile broadband connectivity.

For measuring the score, the study titled „Connectivity Scorecard 2013‟ took into account key criteria such as consumer infrastructure, consumer usage and skills, business infrastructure and business usage and skills, public sector infrastructure and public sector usage and skills, to measure the level of mobile broadband connectivity in Pakistan.

The study results were shared today at Nokia‟s “Connected Pakistan – 3G, 4G Perspectives” conference, held in Islamabad.

Danny Atme, General Manager, Networks, Nokia Pakistan, said: “The study shows mobile broadband users in Pakistan increasingly demand high-speed mobile broadband and significantly improved network coverage across the country.

As the world‟s specialist in mobile broadband, we are committed to providing operators in Pakistan with our advanced 3G and 4G technologies, and comprehensive services to build and run the networks cost efficiently.”

The number of WCDMA subscriptions in Pakistan will overtake GSM subscriptions by 2019, and there will be 103.4 million WCDMA subscriptions in Pakistan by the end of 2019, representing about 58% of the mobile market, according to Ovum forecasts.

It also forecasts that the adoption of 4G will be more modest than for 3G for the foreseeable future, with the number of LTE subscriptions in Pakistan reaching about 6.6 million by the end of 2019.

Matthew Reed, Practice Leader Middle East and Africa, Ovum, said: “Although Pakistan is a late-comer to mobile broadband, the rollout of 3G services that is now underway in the country following the recent award of new licenses, combined with the increasing affordability of 3G-enabled devices as well as demand for Internet access and other data services, means that there is likely to be a substantial shift in Pakistan‟s mobile market from 2G to 3G over the coming few years.”

Dr. Syed Ismail Shah, Chairman, Pakistan Telecommunication Authority (PTA), said: “The Nokia conference on “Connected Pakistan – 3G, 4G Perspectives” has brought out excellent insights from various eco-system players on how to achieve further mobile broadband penetration here.

The government is committed to enabling the operators to take the mobile broadband subscription base to a new high.

Together with players such as Nokia and its advanced 3G and 4G mobile broadband technologies, we are confident that Pakistan will be able to provide high quality mobile broadband services on a par with leading services around the world.”

For more information, contact:
Afsar Khan
Asst. Media Manager
Asiatic Public Relations Network Pvt. Ltd.
T. +9221 3583 7674, +9221 3586 7576
Fax: +9221 3586 7103
Cell: +92346 223 1281

The post Pakistan scores low in mobile broadband infrastructure despite high use: Nokia appeared first on Business News Pakistan.

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Emirates airlines renews sponsorship of Domestic Cricket in Pakistan

Karachi, December 07, 2012 (PPI-OT): Emirates, one of the fastest growing international airlines, has renewed its sponsorship of domestic cricket in Pakistan. The airline has a long history of supporting cricket and – as Co-Sponsor of the 2012 Faysal Bank T20 and the 2013 Faysal Bank T20 Super8 – is set to further strengthen its commitment to Pakistan and the sport.

As an ICC Official Partner, Emirates supports cricket at a global, domestic and grassroots level, and this represents the second successive season of its backing of the game in Pakistan following its successful involvement in a number of events in 2011/12.

“Emirates is a world-renowned company and its support last season added great value to the domestic game,” said Asif Jamal, Director Marketing Pakistan Cricket Board. “The airline shares our belief in effort, commitment and hard work and these common principles will create a special understanding. This strategic alliance helps bridge the talent gap of sports in Pakistan,” added Jamal.

With naming rights to all the participating teams, as well as branding on their shirts and in the stadiums, the sponsorship is Emirates’ most significant involvement in mainstream sports in Pakistan, while it also allows the airline to continue its contribution to the local community.

“To be associated with a sport which the people of Pakistan are renowned for following with immense passion allows us to build a closer connection with them,” said Khalid Bardan, Vice President Pakistan and Afghanistan. “Last year, we hosted hundreds of pupils from disadvantaged schools at matches, while our sponsorship rights enabled us to take star players to a number of orphanages and schools where we staged coaching clinics and signing sessions.

“We aim to do this again this season, while the sponsorship also demonstrates our on-going support for the growth of cricket. Domestic cricket has produced many world-class players and we hope that this will enable Emirates to play a role in the continued success of the sport,” continued Bardan.

Since Emirates launched with its inaugural flight to Karachi in 1985, its Pakistan operation has expanded to 39 weekly flights to four destinations – Karachi, Lahore, Islamabad and Peshawar.

For more information, contact:
Afsar Khan
Asst. Media Manager
Asiatic Public Relations Network Pvt. Ltd.
T. +9221 3583 7674, +9221 3586 7576
Fax: +9221 3586 7103
Cell: +92346 223 1281

Coca-Cola partners with Sharmeen Obaid Chinoy to promote positivity

Karachi: Academy Award (Oscar) winner Sharmeen Obaid Chinoy and Coca-Cola Pakistan have partnered to bring out a series of six documentaries on inspirational Pakistanis, as part of Coca-Cola’s Reasons to Believe campaign. This campaign projects the many reasons to believe in Pakistan, despite all the negativity that presently exists in society.

The premiere of the first documentary was held on Friday in Karachi and was attended by a cross-section of society that included corporate executives, professionals, students, people from the arts and entertainment industry and members of the Pakistani media.

The title of the documentaries series is ‘Ho Yaqeen’, with each of the six documentaries being a positive story relating to one individual from a different region of the country. The first documentary is the story of Sabina Khatri, a woman of great courage, working in the troubled low- income area of Lyari in Karachi. Sabina has made it her life’s mission to impart education to the under-privileged children in her community, fighting against huge odds to do so.

“Sharmeen’s documentaries are a natural fit with Coca-Cola’s campaign, as these highlight the stories of ‘uncelebrated heroes’ in Pakistan; people who have made selfless contributions to their communities and fellow human beings, without the expectation of any reward.” stated Rizwan U. Khan, General Manager of Coca-Cola for Pakistan and Afghanistan, while commenting on the partnership.

Also at the premier Academy Award (Oscar) winner Sharmeen Obaid Chinoy said “Ho Yaqeen brings forth astounding and remarkable stories from Kashmir to Karachi; our characters are ordinary citizens who have achieved extraordinary feats through a determined will and desire to change their country. I hope that their successes and struggles will resonate and inspire audiences and will make citizens all over the country drive to follow their example.”

The documentaries have been developed entirely by Sharmeen Obaid Chinoy and her team, employing the very creative genius that won her an Oscar for her documentary Saving Face earlier this year. Like Coca-Cola, she too firmly believes that when the message is clearly positive, people are encouraged to overcome their personal challenges and strive to spread positivity amongst others.

By highlighting inspirational people who are the uncelebrated heroes of our society, the message is clear that change is possible when people come together and strive to better their country. Coca-Cola will be airing the documentaries on multiple television channels starting May 20, 2012.

For more information, contact:
Afsar Khan
Asst. Media Manager
Asiatic Public Relations Network Pvt. Ltd.
T. +9221 3583 7674, +9221 3586 7576
Fax: +9221 3586 7103
Cell: +92346 223 1281